About

Meet Chiara Gianelli | The key ingredient behind your brand’s success

In 2005, I started my academic journey in chemistry, stepping into a new world of lab coats, periodic tables, and chemical reactions.

As I dived deep into my studies, I saw clear parallels between my lab experiments and the experiments unfolding in my kitchen at home. Both required precision, creativity, and a deep understanding of how elements combine to make something extraordinary.

During this time, my love for food truly blossomed. With my own kitchen, I embraced the freedom to choose what and when to cook, exploring new recipes and ingredients. Cooking for friends and trying new foods became a regular adventure, especially with the diverse options a big city offers. This period didn’t just boost my analytical and organisational skills; it rekindled my passion for food, steering me to where I am today.

In 2017, I launched A Matter of Nourishment with a clear goal: to help people improve their relationship with food. Initially, I focused on educating people with recipes, photos, and useful tips. However, this quickly expanded as I discovered something missing in the food, beverage, and wellness market. Brands were struggling to stand out and compete. Pretty yet soulless visuals weren’t cutting it —they needed to serve a strategic purpose and tell a story. And that’s where I come in.

A fusion of formulas & flavour

Shifting from chemistry to content creation was a natural move for me. Everything I learned in the lab helps me with what I do best—creating strategic content. Whether I’m behind the lens, capturing a dish’s best features, or behind the scenes, brainstorming a strategic content plan, I blend scientific precision with creativity to boost brands online.

Sure, anyone can read a recipe or snap a photo, but understanding the intricacies of flavours, chemistry, and visual storytelling is where my expertise lies. I view each project through the lens of an artist and a scientist, ensuring every aspect—from colour and texture to composition and messaging—is carefully considered.

A recipe for success

For me, brands are like stories waiting to be shared.

Whether through attention-grabbing visuals or scroll-stopping social media content, I help brands find their voice, tell their story, and connect with their audience.

I simplify the content creation process for busy, overwhelmed brands by offering a comprehensive suite of services, including

• Food Photography & Styling
• Recipe Development
• Content Creation & Copywriting
• Social Media Strategy & Management

With these services, I alleviate the burden of social media and content creation from start to finish, allowing brands and business owners to focus on what they do best.

When you work with me, you can expect:

• Specialised focus: I exclusively partner with brands and businesses in the food, beverage, and wellness sectors, bringing industry-specific knowledge and experience to every project.
• Results-driven support: My meticulous, methodical approach ensures that every piece of content is both visually impactful and backed by strategy.
• A unique perspective: Years of experimentation in the lab and kitchen have equipped me with a deep understanding of food — down to its smallest molecule.
• Collaborative partnership: I prioritise transparent communication and collaboration, working closely with you to tailor our approach to your brand’s identity, goals, and audience.
• Finger-on-the-pulse expertise: I stay updated with the latest industry developments and trends to deliver cutting-edge solutions tailored to your brand’s needs.