Where photography, video, and marketing are finally on the same page.
I’m not a photographer who also does social media, or a social media manager who also takes photos. I understand how all of it works together (the visual strategy, the content, the marketing). And that’s exactly what I bring to food, drink, and wellness brands.
Nearly a decade in. The clients who’ve been with me longest will tell you the same thing: it feels less like hiring someone and more like finally having the right person on your side.
Based in Dublin. Working with clients across Ireland and internationally.

What I can help you with
- Food photography & food styling: every shoot is planned and styled around what your brand actually needs to communicate, not a formula applied to every client. The result is photography that looks like yours, not like everyone else’s.
- Brand and lifestyle photography: for when you need images that show your brand in context, and you can use on your website, across social media, in press features, or for a specific campaign. Photography that makes people feel something before they’ve even made contact.
- Short-form video: Reels, stop-motion, recipe videos, how-tos, product reveals, UGC — made for the platforms your audience uses, with the creative direction to make them worth watching.
- Recipe development: tested recipes built around your product or service and the people who will actually make them. Recipes your audience can trust and will make all over again.
- Social media strategy & management: full account management, monthly strategy, done-for-you content calendars, or a one-off session to get clear on direction. For brands that want to show up consistently and with purpose, not just hit “post” and forget about the social part of social media.
- Content creation for social media: photography, video, and graphic design for your feed made to work together, not look like it came from three different places. Social media templates (customised to your brand) are also available as a one-off or as part of a retainer.
- Copywriting: social media captions, blog posts, and newsletters written in your brand’s voice and specifically for your audience. Copy that sounds like you.
- Consultations: not ready to hand things over yet? A consultation on digital marketing, social media, or photography can help you get clear on what you need and where to start.
What it’s like to work together
The thing clients tend to say after we’ve been working together for a while is that they finally have someone they can trust with their brand. Someone who understands how they think, knows the brief without needing everything explained twice, and just gets on with it.
The process is straightforward: the right questions at the start, honest communication throughout, and work that reflects what was agreed. I’m methodical about how I work, but I’m also realistic about the demands of running a business — mine and yours.
Some of the clients I’ve worked with have been with me for years. That doesn’t happen by accident.

Who I work with
Food, drink, and wellness is the space I’ve worked in for nearly a decade. From solo founders and small/medium businesses to well-known names and internationally recognised brands. I also work with wellness businesses, lifestyle brands, and occasionally with agencies as a creative partner.
Some clients come with a detailed brief and a clear direction. Others know something isn’t working but haven’t yet figured out what. Either way, that’s what the first conversation is for.
My focus is on food, wellness, and beverage brands — but I occasionally collaborate with businesses in related industries when the values and vision align, especially for brand photography or social media support. If you’re not sure if we’re the right fit, feel free to get in touch and ask.
How we can work together
Long-term content partner: for brands that need consistent photography, video, social media, and strategy on an ongoing basis. The longer we work together, the better I know your brand — and the better everything gets as a result.
Campaign or launch support: for a specific moment like a product launch, a seasonal campaign, or a rebrand. Everything you need for the window that matters most, without committing to an ongoing arrangement.
One-off project: a single shoot, a strategy session, social media templates, or a batch of recipes. We work with a defined scope and clear deliverables.
Some of the clients I’ve worked with:




If your brand deserves this level of attention, let’s talk.
If you’re here, you’re probably looking for a more sustainable way to handle your content, your social media, or both. You want your brand to feel clear, consistent, and aligned with the work you’re already proud of. And that’s where I come in.
Now you can take a closer look at some case studies from previous clients, or head straight to my enquiry form if you’re ready to chat.