You’re wondering if social media actually works.
You’ve considered doing it with AI. Hiring an intern. Taking a course and doing it yourself. Bringing someone in-house for control. You’re worried it’s too complicated. You think you need someone on site every week taking photos. You can’t justify paying someone for “just posting”. You’re sceptical because reach is low anyway.
So you keep posting inconsistently. Or you don’t post at all.
What I know after nearly a decade working with food, drink, and wellness brands in Ireland and internationally? Social media works. But not the way most people think it does. The real deal isn’t posting more, having the cheapest option, or doing it yourself. It’s having a strategy: knowing what to post and why, who you are talking to, and how it positions your brand. That’s what I do, and that’s what makes the difference.
This could be your page with a strategy:
+211.7%
25%+ CTR
+383.9%
When you work with me, you get one person who knows your brand properly, not someone who picks up your brief, delivers a content calendar, and moves on to the next account. I deliberately keep my roster small, so every client gets the level of attention that actually makes a difference.
Nearly a decade working exclusively with food, drink, and wellness brands means I’ve seen the same pattern countless times: incredible products and services that don’t look as incredible online. Not because you’re doing it wrong, you’re just doing it without direction. Once strategy clicks, everything shifts: you stop guessing what to post, your brand stops blending in, people stop scrolling past. And that’s the real transformation you should want for your business.
I’m not an agency because I don’t want to be one. I want to do the work well — and this is how that happens.
Start here: the social media strategy session
Before any ongoing work begins, every new collaboration starts with a strategy session. This is also available as a standalone service for brands managing their own social media in-house who need a clear, documented plan to work from.
You fill out a detailed onboarding form, I build your strategy document (covering your goals, audience, content pillars, platform strategy, and tone of voice), and we go through it together on a call. The strategy document is yours to keep and use, with or without me.
This is the foundation on which everything else is built.
Investment: €750 (price may vary for larger brands or more complex briefs).
Pick your portion
Flexible social media retainer packages for food, drink, and wellness brands. This is your menu: you can pick a ready-made package or request a fully custom blend.
These packages cover social media strategy and management — not photography, video shoots, or in-person content creation (those can be added separately). This means they are best suited for brands with an existing content library or willing to create content based on my direction.
🧁 The bite
Short, focused support to get your social media on track.
Best for solopreneurs, new businesses, brands refreshing their presence, or preparing for a launch or campaign. Usually a one-off or 3-month package. You’ll leave with a clear strategy and a plan you can actually follow. Direction, without the guesswork.
Includes:
✓ Social media audit and custom strategy (priced separately)
✓ Monthly content calendar with Stories suggestions (so you know what to post)
✓ Trends research
✓ Up to 2 check-in calls
Starting at: €900
🍰 The slice
Done-with-you package for brands that want to stay involved.
Best for growing brands that want consistency but still want to be part of the process. You create the content — I shape the strategy and write the words. Your social media, finally intentional.
Includes:
✓ Social media audit and custom strategy (priced separately)
✓ Monthly content calendar with Stories suggestions
✓ Captions for up to 10 posts per month
✓ Custom templates
✓ Trends research
✓ Up 2 check-in calls
Starting at: €1100
🎂 The full cake
Done-for-you, completely handled.
Best for brands ready to hand their social media over entirely and know it’s in expert hands.
Includes:
✓ Social media audit and custom strategy (priced separately)
✓ Monthly content calendar
✓ Up to 12 content pieces assembled, designed and scheduled
✓ Stories planned, created and published
✓ Custom templates
✓ Caption writing
✓ Community engagement
✓ Trends research
✓ Monthly report
✓ Up to 3 check-in calls
Starting at: €1600
Packages are based on Instagram as the primary platform. Facebook, LinkedIn, and TikTok can be added. Community engagement can be added to the smaller packages, too. Get in touch to discuss.
🥣The mix-in
Need something that doesn’t fit neatly into a package?
Most clients end up with something built specifically around their business: a different combination of services, a specific campaign, or social media management alongside photography or video. Tell me what you’re working on, and I’ll put together a proposal that actually fits your brand.
Add more flavour
These can be added to any package:
- Photography
- Short-form video creation
- Video editing
- Custom recipe development
- In-person or studio content sessions
- Community engagement (if not already included)
- Digital content repurposing
- Strategic consultations
Don’t take my word for it
“Chiara was professional, prompt, and human-centred. What stood out was the way she listened and really allowed plenty of time for me to explain what I do and what I offer. One thing I particularly noticed: when she sent her packages, I was expecting three options — most people do that, so you pick the middle one. Instead, she sent exactly what made sense for my situation, and I loved the idea of no manipulation around the pricing.” — Timea
What working together looks like:
Every collaboration starts with the right questions. You fill out a detailed onboarding form, we get on a call, and I build a strategy around your brand specifically — not a framework adapted to fit, something made for you. From there, the work runs on a clear monthly rhythm: planning, creating, publishing, reviewing, adjusting.
You’ll always know what’s happening and what’s coming next. And because I keep my roster small, you’re not waiting days for a reply or wondering if your account has been remembered that week.
Most of my clients stay for years. Not because they’re locked into a contract, but because when the working relationship is right, and the results are there, there’s no reason to start over with someone else.
That’s what I’m building with every new client from day one.
Feed your brand what it really needs to grow.
If you’ve been putting this off because you weren’t sure what you needed or what it would cost — now you know. The next step is a conversation.
A Matter of Nourishment 