You’re wondering if social media even works.
You’ve considered doing it with AI. Hiring an intern. Taking a course and doing it yourself. Bringing someone in-house for control. You’re worried it’s too complicated. You think you need someone on site every week taking photos. You can’t justify paying someone for “just posting”. You’re sceptical because reach is low anyway.
So you keep posting inconsistently. Or you don’t post at all.
What I know after nearly a decade working with food, drink, and wellness brands in Ireland and internationally? Social media works. But not the way most people think it does. The real deal isn’t posting more, having the cheapest option, or doing it yourself. It’s having a strategy: knowing what to post and why, who you are talking to, and how it positions your brand. That’s what I do, and that’s what makes the difference.
This could be your page with a strategy:
+212%
25%+ CTR
+383.9%
When you work with me, you get one person who knows your brand properly, not someone who picks up your brief, delivers a content calendar, and moves on to the next account. I deliberately keep my roster small, so every client gets the level of attention that actually makes a difference.
Nearly a decade working exclusively with food, drink, and wellness brands means I’ve seen the same pattern countless times: incredible products and services that don’t look as incredible online. Not because you’re doing it wrong, you’re just doing it without direction. Once strategy clicks, everything shifts: you stop guessing what to post, your brand stops blending in, people stop scrolling past. And that’s the real transformation you should want for your business.
I’m not an agency because I don’t want to be one. I want to do the work well — and this is how that happens.
Pick your portion
This is your menu with three packages designed for different situations. Pick what fits where you are right now.
These packages cover social media strategy and management for food, drink, and wellness brands. They’re built for brands with an existing content library, or brands willing to create content based on my strategic direction (I’ll tell you exactly what to shoot, no guessing). Packages are based on Instagram as the primary platform. Facebook, LinkedIn, and TikTok can be added. Photography, video shoots, or in-person content creation are available as add-ons if you need them.
🧁 The bite
Strategy without the ongoing commitment.
Best for brands who want a clear roadmap to execute themselves.
What changes: you stop posting just to post. Instead, you understand exactly what your brand needs to say, who you’re talking to, and why it matters. Your content starts reflecting what makes your brand unique, people stop scrolling past, and because you have a clear direction, consistency becomes easier.
Includes:
✓ Social media audit and analysis
✓ 60-minute strategy call (understand your brand, goals, audience)
✓ Strategy document covering platforms, content pillars, audience, brand voice
✓ 30-day content plan with specific post ideas
✓ Implementation guide
€900 (one-time)
🍰 The slice
Intensive support for your launch campaign.
Best for brands launching products, services, or rebrands that need an effective, targeted strategy without guesswork.
What changes: Your launch gets the strategic attention it deserves. Messaging, content, and timing are aligned. You’re not scrambling or wasting budget on content that doesn’t work.
Includes:
✓ Social media audit
✓ Launch strategy and positioning
✓ Discovery call (scope your launch, understand goals)
✓ Content calendar (4-12 weeks)
✓ Content creation (graphics, captions, editing of content you provide)
✓ Creative direction (so you always know what to shoot)
✓ Post-launch analysis & recommendations
€1,500-2,000 (one-time, tiered by complexity)
🎂 The full cake
Done-for-you social media monthly retainer.
Best for brands ready to hand their social media over entirely and know it’s in expert hands. Social media & community finally thrive.
Initial setup:
✓ Social media strategy and audit (we build a foundation before the retainer begins): €700, once-off payment.
Monthly management:
✓ Monthly content calendar (12 feed posts + Stories)
✓ Content creation (captions, graphics, editing of content you provide)
✓ Creative direction (so you always know what to shoot)
✓ Posting to Instagram (main platform) + Facebook (optional backup)
✓ Community engagement
✓ Monthly report
✓ Monthly check-in call
€1,400-1,600/month Commitment: 3-month contract with a “love it or leave it” option after Month 1. Month-to-month after the first 3 months.
Add more flavour
Professional content creation for your social media.
Whether you’re doing a launch campaign, building a long-term strategy, or working with me on an ongoing retainer, if you need professional photography, video content, or recipe development alongside your social media work, here’s how I can help.
For detailed information on photography, videography, and recipe development services (available standalone), see the work with me page.
Studio photography and video content
Professional food photography, product photography, styled shoots, and short-form video content (recipe videos, stop-motion, UGC, how-tos, branded videos). Studio setup includes an extensive collection of backdrops and props.
✓ From €400-600/month (monthly or every other month)
✓ Best for: product-based brands, e-commerce, any brand needing consistent professional visual content
Recipe development and testing
Custom recipes created specifically for your brand and aligned with your audience and positioning. Each recipe is tested, includes ingredients and instructions, and can include variations for dietary preferences or seasonality.
✓ From €200-300/recipe
✓ Best for: food brands, wellness businesses, nutritionists, any brand where recipes are part of their content strategy
✓ Typical volume: 1-4 recipes/month common)
In-person shoots (photos and videos)
On-location photography and short-form video creation for team, process, behind-the-scenes, and workspace content. Shoots can be in a rented studio space, outdoors, or at your workplace.
✓ From €600 per shoot (typically booked quarterly or every other month)
✓ Best for: Dublin-based brands
✓ For Irish brands outside Dublin, each situation is evaluated independently and travel costs apply
À la carte
Manage your own pages? Get expert support with specific skills.
You can DIY social media, but that doesn’t mean you should do everything yourself. The difference between a caption that gets scrolled past and one that converts? Between graphics that look generic and ones that build trust? Between a bunch of followers and a community that actually trusts your brand? That’s the human expertise. Pick what you need, when you need it.
Video editing support
Edit and format existing video footage for social media (Reels, TikTok, YouTube Shorts, Stories).
✓ Available as once-off or monthly retainer. Monthly packages starting at €200. Custom quotes available.
✓ Best for: brands able to plan and record video content but looking to delegate or simplify the editing part.
Copywriting & captions
Professional caption writing, copy editing, and brand voice development for your social media posts. Your posts go from generic to on-brand. People stop scrolling past and start engaging.
✓ Available as once-off or monthly retainer. Monthly packages starting at €200. Custom quotes available.
✓ Best for: brands with great visuals but struggling with words.
Graphic design and templates
Custom Canva templates designed for your brand and social media graphics ready to post. Includes visual consistency and implementation guidelines.
✓ Monthly retainer starting at €200. Once-off packages and custom quotes available.
✓ Best for: brands needing visual consistency without a full social media retainer.
Community management
Increase brand awareness, respond to DMs, engage with comments, build community, and monitor mentions. Includes monthly engagement reporting and performance insights.
✓ Available as a monthly retainer or once-off for busy periods. Monthly retainer starting at €200. Custom quotes available.
✓ Best for: brands with engaged audiences who need dedicated support.
Content calendar planning
Strategic monthly content plan including post ideas, caption starters, content mix breakdown, and posting schedule.
✓ Available as once-off or monthly retainer. Monthly packages starting at €250. Custom quotes available.
✓ Best for: brands who need strategic direction but handle execution themselves.
Social media consulting
Expert guidance on strategy, performance, positioning, or specific challenges. Available as single brainstorm sessions, 3-session packages, or ongoing monthly consulting.
✓ Single session: €200 | 3-session package: €570. Monthly consulting: from €180/session. Custom arrangements available.
✓ Best for: brands wanting strategic direction without committing to a full retainer.
The brands that win at social media aren’t the ones doing everything themselves. Making your social media marketing and community a priority means knowing when it’s time to delegate, even if it’s not the whole thing. Some businesses need strategic direction or a specific set of skills. Others need someone to handle the day-to-day tasks while you focus on what you do best. Whatever it is, the goal is the same: make your social media work for your business, not against it. Let’s talk about what your brand needs.
Don’t take my word for it
“Chiara was professional, prompt, and human-centred. What stood out was the way she listened and really allowed plenty of time for me to explain what I do and what I offer. One thing I particularly noticed: when she sent her packages, I was expecting three options — most people do that, so you pick the middle one. Instead, she sent exactly what made sense for my situation, and I loved the idea of no manipulation around the pricing.” — Timea
“I’ve been blown away by the response and thank you so much for presenting me in such a professional light. I’m excited to see where it goes from here. No going back!” — Pia
“Thank you so much for your hard work throughout the year, Chiara. It has been lovely working with you and has been so nice seeing the brand getting better and better, from imagery to socials it looks fantastic and I’m excited to see it grow into retail.” — Melanie
What working together looks like:
Every collaboration starts with the right questions. You fill out a detailed onboarding form, we get on a call, and I build a strategy around your brand specifically — not a framework adapted to fit, something made for you. From there, for monthly retainers, the work runs on a clear rhythm: planning, creating, publishing, reviewing, adjusting.
You’ll always know what’s happening and what’s coming next. And because I keep my roster small, you’re not waiting days for a reply or wondering if your account has been remembered that week.
Most of my clients stay for years because when the working relationship is right and the results are there, there’s no reason to start over with someone else.
That’s what I’m building with every new client from day one.
Feed your brand what it really needs to grow.
Stop guessing what to post, wondering if social media actually works, managing it all yourself, and disappearing from social media every time things are too busy. Get clear on strategy, get expert support, and watch your brand grow and show up consistently.
A Matter of Nourishment 