Social Media Strategy & Management for Food, Drink and Wellness Brands

You’re here because you’re busy. You care about your business. And you want to show up online in a way that actually feels like you.

I work with food, drink, and wellness brands that are ready for a social media presence that actually reflects the quality of what they’ve built. Whether you need a strategy to work from, ongoing management to take it off your plate entirely, or something in between β€” I can help.

Nearly a decade working exclusively with food, drink, and wellness brands, based in Dublin and working remotely with clients in Ireland and internationally.

Dublin food photographer and recipe developer Chiara Gianelli in her studio

What’s actually different about working with me

When you work with me, you get one person who knows your brand properly, not someone who picks up your brief, delivers a content calendar, and moves on to the next account. I deliberately keep my roster small, so every client gets the level of attention that actually makes a difference.

Nearly a decade working exclusively in food, drink, and wellness means the industry knowledge I bring runs deep. I understand what your audience cares about, what makes your product worth talking about, and how to build a presence that reflects the real quality of what you do.

I’m not an agency because I don’t want to be one. I want to do the work well β€” and this is how that happens.

Pick your portion

Flexible social media retainer packages for food, drink, and wellness brands. This is your menu: you can pick a ready-made package or request a fully custom blend.

These packages cover social media strategy and management β€” not photography, video shoots, or in-person content creation (those can be added separately). This means they are best suited for brands with an existing content library or willing to create content based on my direction.

🍰 The slice

Done-with-you package for brands that want to stay involved.

Best for growing brands that want consistency but still want to be part of the process. You create the content β€” I shape the strategy and write the words. Your social media, finally intentional.

Includes:

βœ“ Social media audit and custom strategy (priced separately)
βœ“ Monthly content calendar with Stories suggestions
βœ“ Captions for up to 10 posts per month
βœ“ Custom templates
βœ“ Trends research
βœ“ Up 2 check-in calls

Starting at: €1100

πŸŽ‚ The full cake

Done-for-you, completely handled.

Best for brands ready to hand their social media over entirely and know it’s in expert hands.

Includes:

βœ“ Social media audit and custom strategy (priced separately)
βœ“ Monthly content calendar
βœ“ Up to 12 content pieces assembled, designed and scheduled
βœ“ Stories planned, created and published
βœ“ Custom templates
βœ“ Caption writing
βœ“ Community engagement
βœ“ Trends research
βœ“ Monthly report
βœ“ Up to 3 check-in calls

Starting at: €1600

Packages are based on Instagram as the primary platform. Facebook, LinkedIn, and TikTok can be added. Community engagement can be added to the smaller packages, too. Get in touch to discuss.

Add more flavour

These can be added to any package:

  • Photography
  • Short-form video creation
  • Video editing
  • Custom recipe development
  • In-person or studio content sessions
  • Community engagement (if not already included)
  • Digital content repurposing
  • Strategic consultations

What working together looks like:

Every collaboration starts with the right questions. You fill out a detailed onboarding form, we get on a call, and I build a strategy around your brand specifically β€” not a framework adapted to fit, something made for you. From there, the work runs on a clear monthly rhythm: planning, creating, publishing, reviewing, adjusting.

You’ll always know what’s happening and what’s coming next. And because I keep my roster small, you’re not waiting days for a reply or wondering if your account has been remembered that week.

Most of my clients stay for years. Not because they’re locked into a contract, but because when the working relationship is right, and the results are there, there’s no reason to start over with someone else.

That’s what I’m building with every new client from day one.