Your marketing called.
It’s ready for a upgrade.
Good content doesn’t happen by accident. Behind every brand that shows up consistently and looks the part, there’s a strategy — and someone who knows how to execute it.
I bring both. Nearly a decade working with food, beverage, and wellness brands (from Irish family businesses to global names), and content that’s built around your brand and no one else’s.
How we can work together
Food photography and styling
Great food photography makes your brand’s personality, messaging, and values visible. Finding the right visual direction takes experimentation, a strategic eye, and a genuine understanding of what makes people stop and pay attention. No two brands are shot the same way here and there isn’t a formula I apply to every client: the approach is always built around what your brand actually needs to communicate. The skills, studies and experience I bring in marketing, science and nutrition mean what you’re getting goes well beyond a beautiful image.
Content creation and recipe development
Short-form video, lifestyle and brand photography, recipe development, copywriting: all of it built around your specific brand and audience rather than a generic brief applied to every client. Recipes are tested and written for the people who will actually make them. Video and photography are made to show your product or service in a way that feels real and relevant — whether you’re a food brand, a drink brand, or a wellness business. The through line is always the same: content made for your brand, and no one else’s.
Social media strategy and management
Social media is where real people connect, discover brands, and make decisions — and the brands that do it well treat it that way. That means showing up with consistency, intention, and content that’s genuinely worth someone’s time. I work with brands on monthly strategy, full account management, and one-off consultations. Whatever the structure, the level of attention and communication stays the same, the kind you’d expect from someone embedded in your team, not a contractor who disappears after the brief is signed off.
Take marketing off your plate, without losing your voice
The thing clients mention most when we’ve been working together for a while isn’t the content itself. It’s that they finally have someone they can trust with it, someone who understands how their brain works, knows their brand without needing it explained every time, and gets on with it.
That’s what a good working relationship actually looks like. Not just deliverables on a deadline, but a partner who’s genuinely invested in how your brand shows up — one who handles the photography, the strategy, the social media, and everything in between, so you can put your energy back into the parts of the business only you can do.
Not your typical creative background
Before I was a food photographer and social media strategist, I was a chemist. Years of research across three countries, two degrees, and a lab coat I eventually swapped for a camera. The move wasn’t as strange as it sounds — both worlds run on precision, curiosity, and knowing exactly why something works.
That background shapes everything about how I approach a brief. It’s why I ask a lot of questions, see things differently, and tend to go deeper than the surface of a project. It’s also why the clients who’ve been with me for years tend to stay.
The brands I work with have one thing in common: they’re done settling for “good enough” online.
One of the things I hear most often from new clients is some version of the same feeling: they’re not fully proud of how they’re showing up online, or what they’re putting out there isn’t a real reflection of what they’ve actually built.
That gap is exactly what I work on. With brands that have a direction, know where they’re headed, and are ready for their visuals, strategy, and presence to finally match the business they’ve become — or the one they’re building.
Food photography that earns a second look.
What clients say
“Chiara was very calm and supportive. And put me at ease. She had lovely ideas for photos and also really listened to what I was hoping for. I love the photos she took: they look great and also reflect my business and my approach.” Amanda (Amanda Nordell Acupuncture)
A taste of what’s possible: strategies and storytelling that made an impact
A seasonal social media strategy and campaign for an Irish food brand — built around content planning, messaging, and execution that cut through the noise at the busiest time of year.
Food photography, short-form video, and recipe development for an iconic global brand, created for social media and website, and built to show the product in a way that felt genuinely on-brand.
Brand photography for an Irish wellness business. A library of versatile, professional images built to work across every channel: social media, website, blog, newsletter, and press features.
Your story, in motion
Short-form video that captures attention and builds trust in just a few seconds, because some stories need more than a single frame.
Where creativity & strategy meet, worldwide:
You need more than a freelancer: you need a partner who understands your world.
There’s a difference between hiring someone to produce content and working with someone who genuinely understands the industry, the audience, and the strategy behind what they’re making.
I’ve spent nearly a decade working with food, drink, and wellness brands (from small Irish family businesses to globally recognised names) on everything from food photography and short-form video to recipe development, social media strategy, and full account management. Before any of that, I spent years working in research as a chemist. That background in chemistry, combined with a professional diploma in digital marketing and certifications in nutrition and social media, shapes how I approach every brief with a level of depth and precision that goes well beyond what most creative partners bring to the table.
What that means in practice: you get someone who understands the science behind your product, the mindset of your customers, and the pressure of keeping up with marketing when you’re already running a business. Someone who asks the right questions before starting, communicates clearly throughout, and delivers work that’s built specifically around your brand — not adapted from a template.
Food photographer and content strategist based in Dublin, Ireland, working remotely with food, drink, and wellness brands worldwide.
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