Content Creation

Do you have a product or service (or even just an idea) ready for your customers but you don’t know how to reach them? Having a great offering is just the beginning.

Now it’s the time to stand out from the competition, communicate with your ideal audience and let them know that you are an expert in your area. Even if you don’t have an e-commerce or a physical product, it’s 2023 and your customers are actively browsing the web and social media platforms every single day. Some of them already know what they are looking for, while others are waiting for you to offer them the right answer to their needs. That’s why photos, copywriting and social media content will truly make a difference for your business.

Services available:

• food photography and styling
• recipe development
• video creation for social media
• digital content creation
• copywriting for blogs, recipes and social media
• marketing, social media and photography consultations
• social media and digital marketing strategy
• social media management

Food and wellness are my areas of expertise and I already had the chance to support different businesses in finding their voice online. Most of my work as a food photographer & stylist, content creator and social media expert is done remotely so we can work together even if you are not based in Dublin or in Ireland.

Although text has still an important place in marketing, research proves that visuals are powerful tools in terms of conversions and engagement. Visual content it’s quicker to process, easier to understand and remember, more intuitive and relatable.

If “a picture is worth a thousand words”, imagine what GREAT pictures could say about your business.

Now imagine if you also pair it with the right words.

On average, users only read 20% of the content on your web page. You want to grab their attention as soon as possible and give them a reason to engage with your content or keep reading. It’s important to find the right balance between telling your story, selling your products or services and entertaining your audience. It’s not only a matter of writing well: copywriting helps your business to find the right words to communicate with your target audience and truly connect with them.

I combine visual elements and copywriting with my knowledge, experience and studies to help you stand out in a crowded market. Because it’s true that “it doesn’t matter what your competitors are doing, your product or business is unique because it’s yours” but it’s also true that you need be able to communicate with the best possible strategy.

Some of the businesses I’ve worked with:

• Cadbury
• Nielsen-Massey
• Eatto
• Artizan Food Co.
• Seriously Sound Food Co.
• Dromod Boxty
• Zingibeer
• CNM Ireland (food photography lecturer for their “Natural Chef Diploma Course”)
• Velona’s Jungle (for the guide “Veggie Hotels”, TeNeues)
• Avonmore
• Shines Seafood (brand ambassador)
• Chef Tony Keogh from Cornucopia Restaurant (for Positive Life magazine)
• Ireland Fresh
• The Taste, online magazine
• Amanda Nordell Acupuncture
• Kim Schaper, wellness coach
• Positive Life magazine

Whether you already have a clear idea of what you need for your business or you’d like my guidance to find out what may be a good fit for you, I would be happy to hear about your project.