Content creation for brands that have outgrown the “just post something” approach.
There’s no shortage of people who can film a video or put together a social media post. What’s harder to find is someone who understands the brand strategy behind the content, brings their own creative direction to the brief, and has nearly a decade of experience working with food, drink, and wellness brands specifically.
I create photography, short-form video, recipes, and written content for brands that want more than posts for the sake of it. My clients want strategic content built around a real understanding of their products, services and audience.
Based in Dublin, I work remotely with brands across Ireland and internationally.
Services included
Here’s what content creation covers: from visuals to words, all tailored to your brand.
- Food photography & styling: professional food photography for your website, social media, packaging, and printed materials. Every shoot is planned around your brand’s visual direction, then styled, shot, and edited to stay consistent across every use.
- Brand & lifestyle photography: in-person brand photography sessions in Dublin for food and wellness businesses, and remote visual direction consultations for brands working with a local photographer elsewhere.
- Videography for social media: short-form video content for Instagram Reels, TikTok, and other platforms — stop-motion, recipe videos, product demos, behind-the-scenes clips, and UGC-style content. Each video is built around a specific goal and edited ready to publish.
- Recipe development: recipes developed and tested specifically for your product and your audience, not generic content adapted from somewhere else. Each recipe is written clearly and is ready to use on your website, blog, social media, or packaging.
- Visual content for social media: photography, short-form video, and graphic design created for your feed, stories, and campaigns. Whether you need a one-off batch or an ongoing content library, everything is planned to give your brand a consistent, recognisable presence across platforms.
- Copywriting for social media, blogs & newsletters: Instagram captions, blog posts, email newsletters, and recipe copy written in your brand voice and for your specific audience.
Why content creation matters for food, drink and wellness brands
Most brands already know their products and services are great. The challenge is making that clear for the people who haven’t tried it yet — and keeping it visible for the ones who have.
Consistent, well-made content builds the kind of familiarity that turns browsers into buyers and one-time customers into regulars. It also does the work of explaining what makes your brand worth choosing, without you having to be in every conversation.
The brands that show up consistently online with photography that reflects their quality, videos that show the product in context, and copy that actually sounds like them tend to be the ones people remember.
What it’s like to work together
You don’t need to have everything figured out before getting in touch. The process starts with understanding your brand, your goals, and your audience — and everything is built from there.
You’ll get clear timelines, straightforward communication, and content that’s made to be used. Most clients work with me in one of three ways:
- Ongoing content creation: monthly or seasonal, for brands that want a consistent presence without managing it themselves
- Project-based work: for product launches, seasonal campaigns, or rebrands that need a defined scope and timeline
- Standalone services: a single recipe development brief, a copywriting project, or a one-off shoot
Want to chat about your content?
If you’re a food, drink, or wellness brand looking for content that’s made with your specific audience in mind, I’d love to hear about what you’re working on. Based in Dublin, working with brands across Ireland and internationally. Fill out my enquiry form below to get started.
A MATTER OF NOURISHMENT 