Amanda Nordell is an acupuncture, Traditional Chinese Medicine, and facial treatment practitioner based in Dublin, with a reputation built on professionalism, warmth, and genuine care for her clients. When she needed photography that could carry her brand across every platform (website, social media, newsletters, printed materials, and press), she got in touch.
We’ve now worked together twice, and the collaboration has grown well beyond photography.
The Challenge
Amanda had built a strong reputation and a loyal client base. What she needed was photography that could finally match the quality of the experience she was already delivering: images that would give potential clients the same sense of trust and care they’d get in person before they’d even walked through the door.
The Solution
For the first shoot in 2019, the focus was on Amanda in her element: capturing her working through treatments and photographing the tools and products she uses, giving potential clients a genuine sense of what a session with her looks and feels like.
When Amanda opened a new studio, she came back for a second shoot with a broader scope: the new space itself, a wider range of treatments, and updated product and tool photography that reflected how the business had evolved. The goal was the same as the first time: images that feel warm and professional rather than staged, and a library comprehensive enough that she could use the photos across every platform and marketing need for the years ahead.
The Results
The photography has supported Amanda’s business across every platform and marketing channel since 2019.
Her images have been featured in RTÉ Lifestyle, the Irish Independent, The Gloss Magazine, Positive Life, SHEmazing!, MummyPages, and MagicMum — press coverage that professional imagery makes possible. Publications choose brands with strong visuals, and having a library of high-quality photography ready to send to editors has kept Amanda visible in the media consistently over the years.
Beyond press, the images have given her a consistent, trustworthy presence across her website and social media. This is the kind of visual coherence that builds confidence in potential clients who are researching practitioners before making an appointment.
“Chiara was very calm and supportive, and put me at ease. She had lovely ideas for photos and also really listened to what I was hoping for. I love the photos she took — they look great and also reflect my business and my approach.” — Amanda Nordell, Amanda Nordell Acupuncture
After the photography work, Amanda became a social media client as well — a collaboration that’s still ongoing. That side of the story is covered in a separate case study.
If your brand deserves this level of attention and you haven’t found the right creative partner yet, I’d love to hear about what you’re working on.
A MATTER OF NOURISHMENT 