Food Brand Content Creation Case Study: New Product Launch for an Irish Brand

Top-down view of a breakfast table with a bowl of fresh strawberries, a small bowl of fresh blueberries, a pastry cut in half, a bowl of granola, a small bowl filled with almonds, a small bowl of fresh raspberries, a small bowl filled with yogurt, granola and fresh berries, three cups of coffee, three protein pudding still in their packaging, and a grey napkin.
Two protein puddings with a black and yellow packaging. The pudding are on a cream background and in front of them, there are some vanilla pods and a white flower.

The Challenge

Fit Foods is an established Irish food brand with a wide presence in supermarkets across the country. Ahead of the launch of a new product range — inspired by current food trends and customer demand — they needed support creating fresh, engaging content that stayed true to their brand but reflected the excitement of the launch.

The client wanted to introduce new colors, a refreshed visual style, and strategic content designed to:

  • Provide professional visuals for their social media, website, online shop, and printed materials
  • Create buzz around the new products
  • Show customers easy and exciting ways to use the products


The Solution

The project began with a detailed creative strategy — including a mood board, shot list, and campaign brief — to align the content with the brand’s aesthetic while adding fresh elements for the new range.

I developed recipes designed to highlight the versatility of the products and produced:

  • Food, product, and lifestyle photography for digital and print
  • Short-form video content for social media, including stop motion, lifestyle clips, and recipe videos
  • Engaging visual assets for the website

Each piece of content was created to support the launch campaign, encourage engagement, and help the audience connect with the new range through vibrant visuals and approachable recipe ideas.


    The Results

    The launch campaign was well-received, with content rolled out across the client’s Instagram, TikTok, Facebook, website, and printed material. Highlights included:

    • Consistent visual identity across digital and print materials
    • Increased engagement on social media around the product launch posts
    • Positive feedback from the client and their audience on the recipe content and visuals
    • The content continues to be repurposed by the client for ongoing marketing

    Services Provided:

    • Content creation for website, social media and print
    • Creative direction
    • Food photography & styling
    • Recipe development
    • Videography for social media


    Conclusion

    This project highlights the power of combining strategic content planning with high-quality visuals tailored for every platform — social media, website, and print. By creating a cohesive suite of photos, videos, and recipes, the campaign not only generated buzz around the new product launch but also provided the client with versatile content they could continue using long after the initial release.

    Working together, we strengthened the brand’s presence online and offline, giving their audience new ways to connect with the product and the story behind it.

    This campaign is a great example of how thoughtful content creation — from recipe development to photography and video production — can support a product launch and help a food brand stand out in a crowded market.

    Interested in getting personalised strategies and content to bring more views (and sales) to your business? Get in touch today to learn how I can help.

    Contact me