Eatto is an Irish frozen food delivery service built around nutritious, homemade-style meals made with quality ingredients. I’ve been working with them since late 2019 (before they even opened), and the collaboration is still going.
What started as a pre-launch photography project became one of the most complete creative partnerships I’ve had: photography, short-form video creation, social media strategy and management, and everything in between.
The Challenge
Eatto came to me at the very beginning. They had a product they believed in, a launch date on the horizon, and nothing yet in terms of visual identity or online presence. The brief was to create photography that would be ready for the website and social media from day one — content that would make the brand look established and trustworthy before a single meal had been delivered.
The visual direction needed to communicate what the brand stood for: nutritious food, quality ingredients, homemade and familiar, with a freshness that would make people trust what they were ordering. Not clinical or overly styled — real and appetising.
When they launched the brand and had only a handful of social media posts published, they reached out again. They’d seen how I worked and how my content sounded, and wanted to know if I could take over the strategy and management side as well. I could, and I did.
The Solution
Since 2019, I’ve handled the full creative and strategic output for Eatto’s marketing and online presence.
That has included:
- Photography and content creation for the full product range, seasonal campaigns, limited edition boxes, new launches, sustainability initiatives, giveaways, collaborations, and everything the brand has tried over the years — including photography, short-form video, and all the visual content needed to keep the brand active and consistent across platforms. The visual direction has stayed consistent: nutritious, recognisable, homemade-feeling, always led by the food itself.
- Social media strategy and management across Instagram and Facebook— including content planning, caption writing, scheduling, community management, and handling DMs and customer interactions. For a brand without a shopfront window, the way the social media presence feels to followers matters enormously. A customer who sends a DM and gets a thoughtful, warm response is a customer who comes back.
- Press and seasonal campaigns: Eatto has been featured in magazines like the Irish Examiner, Lovin Dublin, and The Taste, with coverage tied to both general brand features and specific seasonal launches, including their Christmas and Easter boxes.
- Beyond social media, I also handled photography for their retail packaging. This work will support the brand as their products reach shop shelves.
Over six years, the scope of what we’ve worked on together is significant: limited edition monthly boxes, different product ranges, giveaways, special collaborations, and major seasonal pushes. No matter how busy the business gets, the content and community side is handled.
The Results
Eatto has been featured in multiple magazines and media outlets, online and offline, including the Irish Examiner, Lovin Dublin, and The Taste — coverage tied to both general brand features and specific seasonal launches. Press features don’t happen without strong imagery. Publications choose brands that look the part, and the photography has made those opportunities possible consistently over the years.
Beyond press, the visual library built across six years has supported every aspect of the brand’s marketing — website, social media, packaging, seasonal campaigns, and everything in between. A brand that shows up consistently online with photography that reflects the quality of what they offer builds the kind of trust that turns new customers into returning ones.
The collaboration is still ongoing.
The client
“I just wanted to say well done. We are really happy with your work, and I think we are making great progress — thank you!” — Eatto team, shortly after launch
If your brand deserves this level of attention and you haven’t found the right creative partner yet, I’d love to hear about what you’re working on.
A MATTER OF NOURISHMENT 