The creative partner who makes marketing feel less like a spiral and more like a system

Dublin food photographer and recipe developer Chiara Gianelli in her studio

Why work with me

I’m not going to tell you I’m the obvious choice and think it’s enough. This is what actually matters.

I work with brands on photography, video, recipe development, and social media — sometimes all at once, sometimes one project at a time. But the approach always takes care of the full picture. One person who understands how all of it connects, making sure everything is finally on the same page.

I’ve been doing this exclusively for nearly a decade. My area of expertise is food, drink, and wellness — food and product photography, food styling, short-form videos, content, and social media marketing. I’m not a wedding photographer who “also does product work sometimes”. This is what I do every day, for businesses at every stage, from startup to established.

I understand the science and marketing behind the visuals. I have a background in chemistry (BSc and MSc), a diploma in digital marketing, and certifications in nutrition and social media (plus a massage diploma so if you are a holistic practitioner, you are in the right place). Which means when I’m photographing your product, developing a recipe, or planning your content strategy, I truly understand what I’m working with — not just how to make it look pretty. That matters more than most people in this industry realise.

I work with brands of all sizes: from small Irish startups to well-known international names. Which means I understand what you need at this stage, and I’m not going to oversell you on things that don’t make sense yet. Based in Dublin, I work remotely with clients worldwide.

And most importantly: I care about getting this right for you. Every brand gets the same level of attention, whether you’re booking a single shoot or a full monthly retainer. I want to understand your brand, what you’re building, and how to position you in a way that actually serves your goals.

You’re not just getting a photographer or a social media manager. You’re working with someone who wants your brand to succeed and who understands exactly what that takes.

What I do

Depending on where you are and what you need, I can help with:

Content and copywriting

Recipe development, captions, graphic design, Canva templates, blog posts, and email marketing copy. Everything your brand needs to communicate clearly, written and designed by someone who understands the product, service, audience, and industry. Available as one-off projects or ongoing support.

Social media marketing

Strategy, full monthly retainers, once-off support, and one-to-one consultations. Done-for-you or done-with-you options, depending on where you are and what you need. The goal is the same: make your social media work for your business, not against it. Everything is built around your brand and audience, not a generic plan.

The results speak for themselves

Product photography of Cadbury chocolate in a kitchen, styled by Dublin food photographer Chiara Gianelli
Stack of pancakes with berries, cherries and maple syrup. Styled on a pink background by Dublin food photographer Chiara Gianelli
Woman receiving a facial treatment at Amanda Nordell's Dublin wellness studio. Brand photography by Chiara Gianelli.
Drink video for Solaris Tea
Easter content for Cadbury
Recipe video for Pizza da Piero

Who this is for

This works if you:

  • Run a food, drink, wellness or lifestyle brand and know your marketing needs more than you can give it right now
  • Want to work with someone who understands your industry without needing to be educated on it
  • Are tired of your photography, content, and social media pulling in different directions
  • Want a long-term creative partner, not a one-off transaction
  • Are ready to invest in your brand properly

This isn’t for you if:

  • You want to micromanage every detail and don’t trust the people you hire
  • You’re looking for the cheapest option
  • You’re not ready to commit to the process