Photography Case Study: Corporate Catering Company

Artizan Food Co. is a well-established Irish corporate catering company known for delivering high-quality meals to B2B clients. With years of experience in the industry, they understand that presentation matters — both on the plate and online.

The Challenge

The client approached me with a clear need: elevate their visual content across their website, online shop, social media, and printed marketing material. Their existing photos no longer reflected the professional, high-standard service they provide to corporate clients.

The goal was to create a library of consistent, professional, and versatile food photography that could:

  • Build trust with new B2B clients
  • Strengthen their visual identity
  • Be used across digital and print platforms

They needed visuals that reflected the care, expertise, and attention to detail they bring to their catering services.


The Solution

Over the years, I worked closely with Artizan Food Co. to develop a fresh, cohesive visual identity built around light, bright, and vibrant photography — showcasing their food at its best.

The photography style was designed to:

  • Highlight the quality and colour of each dish
  • Create an inviting, professional feel aligned with their brand values
  • Work seamlessly across online platforms and printed materials

This involved:

  • Full reshoot of their online shop
  • Dedicated sessions for new menu launches and website updates
  • Imagery designed for both corporate proposals and social media use
  • Consistent editing and styling to maintain a strong, recognisable look


The Results

The new photography helped the client:

  • Show up more professionally online and in printed materials
  • Create a consistent, polished visual identity across all marketing channels
  • Improve engagement on social media with bright, appealing imagery
  • Attract more B2B clients by building trust through a professional presentation
  • Easily refresh marketing assets with an image library ready for seasonal campaigns or new product launches
A cheese board featuring various types of cheese cut in small pieces and slices. On the wooden board, there are also crackers and grapes. In front of the wooden board, there are more grapes and a small bowl with a red sauce. A hand is holding a cracker on top of the cheese board.
Sausage rolls lined up on a wooden board. There is a small brown bowl filled with a red sauce in front of the wooden board. A hand is reaching for a sausage roll.


Conclusion

The collaboration has evolved into an ongoing partnership, supporting the company as it grows and updates its offering. Every photoshoot is designed with future use in mind, ensuring each image can work across multiple platforms, saving the team time and resources.

If you’re looking for a partner who can blend strategy and creativity, your search is officially over! Together, we can develop a stand-out brand presence that makes a lasting impression on your audience and leaves them craving more.

Get in touch today to learn how I can help.