The Challenge
Eatto, a small Irish food business, approached me at the very beginning of its journey. The team was eager to build brand awareness, attract a loyal customer base, and create a visually compelling online presence that would resonate with a diverse audience across various age groups. They needed a cohesive visual strategy for their website and social media channels, covering both regular product lines and special seasonal offerings.
The Solution
I provided end-to-end photography services, including creative direction, props and food styling, food photography, and post-production. The goal was to create visually engaging content that reflected the brand’s essence and appealed to its target audience.
Key elements included:
- Creative Direction & Styling: Each shoot was carefully planned to align with the brand’s aesthetic, using props and styling to enhance the product’s appeal.
- Product Photography: Captured high-quality images for their website and social media, highlighting the unique features of both regular and seasonal products.
- Seasonal Campaigns: Developed compelling visuals for holiday products, increasing excitement and driving sales during key seasons like Christmas and Easter.
The Results
Our collaboration resulted in:
- Increased Brand Awareness: Boosted visibility through captivating visuals, growing their social media following and website traffic.
- Higher Engagement: Improved social media interaction with more likes, comments, and shares.
- Sales Growth: Seasonal campaigns saw significant sales increases, with the new visuals drawing attention to special products.
- Customer Base Growth: The strategic visual storytelling helped in attracting a wider demographic, leading to an increase in both new and returning customers.
- Campaign Success: The seasonal campaigns saw an impressive uptick in sales, particularly for limited edition and holiday products, thanks in part to the professional images that drew attention to these special offerings and allowed the brand to be featured in magazines and websites such as The Irish Examiner, Lovin Dublin and The Taste.
Conclusion
Through strategic photography and content creation, I helped this small food business build a strong, engaging online presence, driving customer growth and brand loyalty.
Interested in getting personalised strategies and content to bring more views (and sales) to your business? Get in touch today to learn how I can help.
A MATTER OF NOURISHMENT 