Photography Case Study: Irish Wellness Business

The Challenge

Amanda Nordell is an established acupuncture and Traditional Chinese Medicine practitioner with a reputation for professionalism and care. Her studio is frequently featured in magazines, and she needed high-quality photography to represent her business across multiple platforms, including her website, social media, newsletters, printed materials, and press features.

A strong visual presence was essential to:

  • Establish credibility in the wellness industry.
  • Ensure consistency across marketing channels.
  • Support PR efforts with professional imagery.

Amanda initially approached me for a photoshoot to create a library of images she could use for years. Later, when she opened a new studio, she reached out again to capture fresh visuals for the launch.


The Solution

For both photoshoots, we focused on creating a collection of images that reflected Amanda’s expertise and the calming, welcoming environment of her studio.

  • Brand-aligned photography: Capturing her practice, treatments, and space in a way that felt authentic and inviting.
  • Portraits & behind-the-scenes shots: Showcasing Amanda as a trusted professional in her field.
  • Studio photography: Highlighting the new location’s atmosphere to help potential clients feel familiar before even stepping inside.

With a mix of treatment shots, interior details, and personal branding portraits, Amanda received a collection of versatile images that she could use across all her marketing efforts.


The Results

With her professional photography, Amanda has been able to:

  • Show up consistently across her website, social media, and marketing materials.
  • Have high-quality images ready whenever her business is featured in magazines or the press.
  • Present herself and her brand in a way that builds trust and credibility with potential clients.
  • Successfully launch her new studio with fresh, polished visuals.

Her photos continue to support her business growth, helping her reach a broader audience and maintain a professional and approachable online presence.


If you’re ready to take social media marketing off your plate (and do it right), get in touch today to learn how I can help.