The Challenge
A small Irish food brand with an online shop aimed to boost sales of their Christmas products during the competitive Q4 period. They needed an organic strategy to promote festive offerings while maintaining regular product sales.
The Solution
Our strategy focused on:
- Targeted Content: Showcasing Christmas products through engaging posts and stories.
- Story Highlights: Leveraging Instagram Stories for increased visibility and direct engagement.
- Community Engagement: Fostering connections with followers to drive organic growth and sales.
The Results
During November and December, the brand achieved:
- 52K Impressions on Instagram: Consistent visibility comparable to regular months.
- +20% Story Impressions: Enhanced engagement on Instagram Stories.
- 419 Clicks on Custom Link (a 66% increase compared to the previous year): Direct traffic to the online shop, with most clicks coming from Instagram Stories.
- 251 Clicks on Link in Bio: Steady interest in both Christmas and regular products.
The organic campaign led to selling out Christmas offerings and sustaining regular product orders, making it a successful festive season for the brand.
Interested in getting personalised strategies and content to bring more views (and sales) to your business? Get in touch today to learn how I can help.
A MATTER OF NOURISHMENT 