The Challenge
A well-established Irish health and wellness business needed to boost online brand awareness and attract new clients after significant business changes. With limited time and expertise in social media, they sought a solution to maintain a professional and consistent online presence.
The Solution
We developed an organic Instagram strategy focused on:
- Consistent Content Creation: High-quality visuals and posts highlighting expertise, treatments and wellness tips.
- Engagement: Actively interacting with followers to build a strong community.
- Performance Reviews: Regularly analysing results to refine the strategy.
The Results
In just six months, we achieved significant growth for the client’s Instagram presence, even during the challenging Q4 period known for lower organic engagement:
- Follower Growth: The client’s Instagram followers grew by a net increase of 285, representing a genuinely interested and engaged audience.
- Increased Reach and Views: The page experienced a noticeable boost in views and reach, helping to raise brand awareness among potential clients.
- Website Traffic: There was a marked increase in users clicking external links, with 1,017 link clicks recorded for the link in bio alone. This indicates increased interest in learning more about the business and booking treatments. Almost half of the profile views during this period led to a link click.
- New Bookings: The client consistently received new bookings, with many new customers mentioning that they discovered the business through social media..
This organic approach helped sustain and grow the client’s business during a pivotal time, driving both awareness and bookings without paid ads.
If you’re ready to take social media marketing off your plate (and do it right), get in touch today to learn how I can help.
A MATTER OF NOURISHMENT 