Social Media Photography & Videography Case Study: Cadbury

The Challenge

Cadbury is a well-known global brand with a strong presence in the Irish market. The Irish division wanted to maintain a consistent and engaging social media presence while also driving excitement around seasonal campaigns and new product launches. To achieve this, they partnered with a leading communication and marketing agency, which brought me on board to contribute to the creative direction and handle photography and videography for their social media content.

The challenge was to create visually compelling content that resonated with Cadbury Ireland’s audience, aligned with the brand’s global identity, and encouraged engagement.

The Solution

Over the past two and a half years, I have worked closely with the agency and Cadbury Ireland’s internal marketing team to develop high-quality visual content for their social media platforms.

My role in this collaboration includes:

Creative contribution & styling: Working within brand guidelines while adding visual appeal.
Photography & videography: Producing food and product content that aligns with the brand’s storytelling.
Post-production: Editing and delivering polished, engaging assets tailored for social media.

The content covers:

Seasonal campaigns for Christmas, Easter, St. Patrick’s Day, and Halloween
New product launches
Everyday product-focused content

The visuals are used across Cadbury Ireland’s Instagram and the brand’s global Facebook page, helping maintain a strong digital presence.

The Results

With a focus on high-quality, engaging visuals, Cadbury Ireland has seen:

Consistent social media growth, with increased engagement from their audience.
High-performing seasonal campaigns that drive interactions and awareness.
Strong results from new product launches, generating excitement and visibility.

The content continues to support Cadbury Ireland’s position in the Irish market, helping them connect with their audience through compelling, well-crafted visuals.