The Challenge
This client is a consultant in the food industry, ready to build her personal brand and establish a stronger presence on Instagram. Her page had been mostly inactive, and she needed a clear strategy focused on organic growth, without paid ads.
The goal was simple: increase brand awareness, reach new people in her industry, and create a consistent content flow that could be sustained long-term.
The Solution
I developed a tailored three-month strategy designed around her goals, budget, and audience. The focus was on creating a content plan that balanced visibility and engagement while setting her up for consistent growth.
What I did:
- Refined her Instagram bio and captions with SEO keywords for better discoverability
- Defined content pillars to create consistent, clear messaging
- Clarified her brand voice and tone for captions and stories
- Created reusable templates for Reels and carousel posts
- Combined short-form video, static posts, and stories to reach a wider audience
- Trained the client to manage content confidently going forward
The strategy was entirely organic — no paid ads or boosted posts.
The Results
1) Audience Growth & Reach
We focused on reaching new, relevant audiences each month. By March, the growth was clear.
- January: 3,589 accounts reached (+135% non-follower reach)
- February: 2,006 accounts reached — a slower month, but steady engagement
- March: 15,155 accounts reached (+804% non-follower reach, +12.2% follower reach)
- Impressions in March increased by +265%, hitting 19,072
Why it matters: By the third month, content wasn’t just seen — it was reaching the right audience outside her follower base.
2) Engagement Improvements
We tracked consistent interaction growth, proving the content was resonating:
- January: 344 content interactions (+17%)
- February: 279
- March: 408 (+46.2% from February)
Why it matters: A clear upward trend in engagement signals that the content strategy was working, even during slower months.
3) Profile Visits & Website Action
One of the key goals was turning content views into action, getting people to the profile and the website:
- Profile visits: +32% (Jan), +10% (Feb), +50.9% (Mar)
- Link in bio clicks: +100% (Feb), +150% (Mar)
- Profile activity in March grew by +51.8%
Why it matters: Growth wasn’t limited to likes and views — it translated into more people visiting her website and learning about her services.
Conclusion
In just three months, this consultant went from an inactive Instagram presence to a steady, growing platform with:
- Stronger brand visibility
- Consistent content that reached new audiences
- A clear, repeatable content strategy she can now manage on her own
By March, impressions had more than tripled, engagement was up over 46%, and her content was reaching the right people — not just her followers, but thousands of new, relevant viewers.
This project proves that with the right strategy, organic content can drive meaningful results, build awareness, and create a solid foundation for future growth.
If you’re ready to take social media marketing off your plate (and do it right), get in touch today to learn how I can help.
A MATTER OF NOURISHMENT 