Copywriting that tells your brand’s story the way it deserves to be told.
When your content is consistent, well-crafted, and written with your audience in mind, it supports your goals rather than just filling space. You stop scrambling to write captions at the last minute, your blog reflects your expertise, and your audience starts to look forward to your emails.
I bring nearly a decade of experience in content creation, recipe development, and digital marketing and the result is copy shaped around your voice, your values, and the way your audience makes decisions.
You’ll come away with content that saves you time, feels like you, and helps your brand show up as you always dreamed of.
What I write
All copy is created from scratch, aligned with your brand voice, and formatted for your platform. I can write from a detailed brief or help you shape your message if you’re not sure where to start.
- Social media captions: short-form content crafted for Instagram, Facebook, or LinkedIn — written in your tone and designed to engage your audience. These are grounded in your messaging, so you’re showing up consistently with something meaningful to say.
- Blog posts: SEO-friendly content tailored to your brand. Whether you’re answering common client questions, building thought leadership, or sharing seasonal ideas, your blog becomes a space your audience trusts.
- Email newsletters: content that’s written to sound like you and offer real value, from monthly newsletter updates to launches and product spotlights. Each one is designed to keep your subscribers informed, engaged, and coming back.
Pick your package
These packages are designed to support brands at different stages of growth. You’ll get thoughtful content, tailored to your goals — no fillers, no guesswork. You can book a one-off project or work with me on a monthly or seasonal basis for more consistent content support.
🌾 The starter
A clear, consistent starting point for brands that want to share their voice online without writing everything from scratch.
Ideal for: brands testing the waters with outsourcing or those who need support with recurring content or during busy times.
Includes:
✓ A client questionnaire to understand your tone, goals, and audience
✓ 1 blog post (up to 800 words)
✓ A set of 5 Instagram captions
Starting at: €450
🥣 The dough
Build stronger connections with your audience through content that reflects your voice and supports your goals.
Ideal for: small businesses or wellness professionals who want a cohesive content flow across platforms.
Includes:
✓ Questionnaire and planning call
✓ 2 blog posts (up to 800 words each)
✓ A set of 8 Instagram captions
✓ A 3-part email sequence
Starting at: €850
🍞 The loaf
Ongoing, reliable support to keep your content consistent and strategic: no more scrambling for what to say or when.
Ideal for: brands ready to hand off content creation and invest in regular, aligned messaging.
Includes:
✓ Questionnaire and planning call
✓ 3 blog posts (up to 800 words each)
✓ A set of 12 Instagram captions
✓ Two 3-part email sequence
Starting at: €1200
Packages are based on blog posts up to 800 words. Longer posts, additional platforms, or different content mixes are available. Get in touch to discuss.
🍞 The custom bake
Need something that doesn’t fit neatly into a package?
Maybe you need a one-off blog post for a product launch, a welcome email sequence, a set of captions for a specific campaign, or a mix of copy across different formats. Tell me what you’re working on, and I’ll put together a proposal that fits.
What people are saying
Working with Chiara was such a relief. She just got it. I barely had to explain what I needed, and somehow she still delivered content that felt exactly right for my brand. It’s rare to find someone who genuinely cares about the work and your business. I trusted her immediately. — Kathy
I’ve been blown away by the response and thank you so much for presenting me in such a professional light. I’m excited to see where it goes from here. No going back! — Pia
Quick turnaround time and really understood my rather brief, brief. Great job, thanks Chiara! — Emma
Why choose my copywriting services for food and wellness?
Most copywriters prepare nicely written copy. Fewer understand the food and wellness space well enough to write about your product, your audience, and your brand without needing to be briefed on every detail. That’s the difference nearly a decade working in this industry makes.
What does clear, effective brand writing look like?
Here’s a selection of real-life examples and excerpts from past projects (blog posts, email newsletters, social captions, and recipe intros) made for food, drink, and wellness brands. These samples reflect a range of tones and formats, all tailored to speak directly to each client’s audience.
Who this is for
This service is a good fit if you are:
- A food, drink, or wellness brand looking to stay visible and consistent online.
- A nutritionist or coach who wants help sharing educational content in a clear way.
- A product-based business that wants to build stronger storytelling into its marketing.
- A small business owner who knows what they want to say, but needs help writing it.
Frequently asked questions about copywriting
How do you ensure the content matches our brand voice?
Before we start, I’ll review your current materials, ask you a few key questions, and, if needed, create a simple tone guide to follow. I’ll also share a sample piece so we can fine-tune it together before I move forward with the rest.
What’s the difference between copywriting and regular writing?
Copywriting is strategic writing aimed at achieving specific business objectives, such as increasing engagement, driving sales, or building brand awareness. It involves understanding the target audience, crafting persuasive messages, and aligning content with marketing goals. Simple writing may inform or entertain, but doesn’t necessarily aim to influence reader behaviour.
Can you optimise content for SEO?
Yes, I provide basic SEO optimisation for blog posts and social media captions, including keyword integration and meta descriptions. However, I do not offer comprehensive website SEO services.
Do you work with clients outside Ireland?
Yes, I work remotely with brands worldwide.
Can I request a custom package?
Absolutely. If you’re working on a campaign or need something outside the packages above, get in touch with what you’re looking for, and I’ll send you a proposal. We can also create a custom package including copywriting, social media services and visual content.
I plan to write all the content, but I need help with the strategy. Can you help?
Yes, we can create a custom package including remote consultations, a tone guide, and a clear strategy for your email marketing, social media captions, or blog.
A MATTER OF NOURISHMENT 