Strategic, brand-aligned writing that builds trust and drives connection
When your content is consistent, thoughtful, and written with your audience in mind, it does more than fill space — it supports your goals. You stop scrambling to write captions at the last minute. Your blog reflects your expertise. Your audience starts to look forward to your emails.
With over 8 years of experience in content creation, recipe development, and digital marketing, I write for food, drink, and wellness brands that care about clarity and connection. The result is copy shaped around your voice, your values, and the way your audience makes decisions.
You’ll come away with content that saves you time, feels like you, and helps your brand speak with intention.
What I write
All copy is created from scratch, aligned with your brand voice, and formatted for your platform. I can write from a detailed brief or help you shape your message if you’re not sure where to start.
- Social media captions: short-form content crafted for Instagram, Facebook, or LinkedIn — written in your tone and designed to engage your audience. These are grounded in your messaging, so you’re showing up consistently with something meaningful to say.
- Blog posts: SEO-friendly content tailored to your brand. Whether you’re answering common client questions, building thought leadership, or sharing seasonal ideas, your blog becomes a space your audience trusts.
- Email newsletters: content that’s written to sound like you and offer real value, from monthly newsletter updates to launches and product spotlights. Each one is designed to keep your subscribers informed, engaged, and coming back.
Pick your package
These packages are designed to support brands at different stages of growth. You’ll get thoughtful content, tailored to your goals — no fillers, no guesswork. You can book a one-off project or work with me on a monthly or seasonal basis for more consistent content support.
🌱 The seed
A clear, consistent starting point for brands that want to share their voice online without writing everything from scratch.
Ideal for: brands testing the waters with outsourcing or those who need support with recurring content or during busy times.
Includes:
✓ A client questionnaire to understand your tone, goals, and audience
✓ 1 blog post (up to 800 words)
✓ A set of 5 Instagram captions
Starting at: €450
🌿 The sprout
Build stronger connections with your audience through content that reflects your voice and supports your goals.
Ideal for: small businesses or wellness professionals who want a cohesive content flow across platforms.
Includes:
✓ Questionnaire and planning call
✓ 2 blog posts (up to 800 words each)
✓ A set of 8 Instagram captions
✓ A 3-part email sequence
Starting at: €750
🌳 The full bloom
Ongoing, reliable support to keep your content consistent and strategic: no more scrambling for what to say or when.
Ideal for: brands ready to hand off content creation and invest in regular, aligned messaging.
Includes:
✓ Questionnaire and planning call
✓ 3 blog posts (up to 800 words each)
✓ A set of 12 Instagram captions
✓ Two 3-part email sequence
Starting at: €1100
What people are saying
Clients have told me my copy feels like something they’d write themselves — if they had the time and clarity. It saves them hours each month and helps them show up online with more ease and consistency.
Working with Chiara was such a relief. She just got it. I barely had to explain what I needed, and somehow she still delivered content that felt exactly right for my brand. It’s rare to find someone who genuinely cares about the work and your business. I trusted her immediately. — Kathy
I’ve been blown away by the response and thank you so much for presenting me in such a professional light. I’m excited to see where it goes from here. No going back! — Pia
Quick turnaround time and really understood my rather brief, brief. Great job, thanks Chiara! — Emma
Why choose my copywriting services for food and wellness?
- Industry expertise: specialised in food, drink, and wellness sectors.
- Consistency: maintain a cohesive brand voice across all platforms.
- Time-saving: focus on your business while I handle the content.
- Audience engagement: content designed to connect with your target audience and encourage interaction.
What does clear, effective brand writing look like?
Here’s a selection of real-life examples and excerpts from past projects — blog posts, email newsletters, social captions, and recipe intros — crafted for food, drink, and wellness brands. These samples reflect a range of tones and formats, all tailored to speak directly to each client’s audience.
Who this is for
This service is a good fit if you are:
- A food, drink, or wellness brand looking to stay visible and consistent online.
- A nutritionist or coach who wants help sharing educational content in a clear way.
- A product-based business that wants to build stronger storytelling into its marketing.
- A small business owner who knows what they want to say, but needs help writing it.
Frequently asked questions about copywriting
How do you ensure the content matches our brand voice?
Before we start, I’ll review your current materials, ask you a few key questions, and, if needed, create a simple tone guide to follow. I’ll also share a sample piece so we can fine-tune it together before I move forward with the rest.
What’s the difference between copywriting and regular writing?
Copywriting is strategic writing aimed at achieving specific business objectives, such as increasing engagement, driving sales, or building brand awareness. It involves understanding the target audience, crafting persuasive messages, and aligning content with marketing goals. Simple writing may inform or entertain, but doesn’t necessarily aim to influence reader behaviour.
Can you optimise content for SEO?
Yes, I provide basic SEO optimisation for blog posts and social media captions, including keyword integration and meta descriptions. However, I do not offer comprehensive website SEO services.
Do you work with clients outside Ireland?
Yes, I work remotely with brands worldwide.
Can I request a custom package?
Absolutely. If you’re working on a campaign or need something outside the packages above, get in touch with what you’re looking for and I’ll send you a proposal. We can also create a custom package including copywriting, social media services and visual content.
I plan to write all the content, but I need help with the strategy. Can you help?
Yes, we can create a custom package including remote consultations, a tone guide, and a clear strategy for your email marketing, social media captions, or blog.
Want content that supports your business instead of adding tasks to your to-do list?
No more scrambling for ideas or stressing over deadlines — just clear, impactful content that supports your goals. I’ll ask a few quick questions to understand your goals and what kind of support you’re looking for. From there, I’ll get back to you with next steps, timelines, and a custom proposal.
A MATTER OF NOURISHMENT 