Product Photography for Food & Wellness Brands | Ireland

Dublin food photographer and recipe developer Chiara Gianelli in her studio

The problem is, later never really arrives. There’s always something more urgent. Meanwhile, you’re competing with brands that invested in looking credible from the start. Not because they had more money, but because they prioritised it differently.

This package exists because you shouldn’t have to choose between investing in your product and investing in how your product is perceived. You need both. And you need it to be affordable enough that it’s not a budget crisis.

Many professional photographers in Ireland charge a minimum of €2,000- 3,000 for a basic shoot. For a brand that is just starting out, is growing or has never invested in photography before, that’s prohibitive — it’s your marketing budget for months, your new packaging, your trade show costs.

So you use random photos. Or hire cheap and get cheap-looking work. Or keep saying “next year”.

This €750 package is the middle ground that didn’t exist:

Full professional quality (same studio, expertise and standards), but limited scope. You’re getting 3 products photographed with 12 professional images: enough for your website, social media, stockist materials, and marketing for months.

The result: professional photos that position your brand as credible and trustworthy, at a price point that doesn’t require three board meetings to get approved.

Some of the clients I’ve worked with:

Logos and names of food and wellness businesses from past photography, content creation and social media clients
Logos and names of food and wellness businesses from past photography, videography, content creation and social media clients
Logos and names of food and wellness businesses from past photography, videography, content creation and social media clients

Why work with me

I’m not going to tell you I’m “the best photographer in Ireland” or list things you don’t care about.

Here’s what actually matters:

I’ve been doing this exclusively for nearly a decade. My area of expertise is food, drink and wellness (product, food, and branding). I’m not a wedding photographer who “also does product work sometimes”. This is what I do, every day, for businesses at every stage, from startup to established.

I understand the science and marketing behind the visuals. I have a background in chemistry (BSc and MSc), a diploma in digital marketing, and certifications in nutrition and social media. Which means when I’m photographing your olives, your matcha, or your supplement, I truly understand what I’m working with — not just how to make it look pretty. That matters more than most photographers (and brands) realise.

I have a full professional studio setup in Dublin for food and product photography with a collection of props and 40+ backdrops. You’re getting real studio work, not someone using the first white plate they found and amateur aesthetics.

I work with brands of all sizes: from small Irish startups to well-known international names. Which means I understand what you need at this stage, and I’m not going to oversell you on things that don’t make sense yet.

And most importantly: I care about getting this right for you. This isn’t a mass-production assembly line. Every brand gets the same level of attention, whether you’re booking this €750 package or a €3,000 project. I want to understand your brand, what you’re building, and how to position you visually in a way that actually serves your goals.

You’re not just getting a handful of photos. You’re working with someone who wants your brand to succeed.

What you actually get

Studio photography starter: €750
  • 6 styled sets, 2 photos per set (12 images total). Each set is different: angles, styling, context. You’re getting content variety you can use for months, not 12 versions of the same boring product shot.
  • Up to 3 products. Perfect for small brands with 1-3 core products. Need more? You can add up to 2 additional products at €150 each (incorporated into the existing 6 sets). Maximum 5 products total.
  • Full studio setup and styling included. Props, backdrops, professional equipment, and typical styling elements (fresh produce, common ingredients, standard kitchen items). Shoots requiring speciality ingredients, extensive fresh items, or custom props will be discussed before the shoot.
  • High-res files delivered, ready to use. Website, social, email, print, stockist presentations — use them however you need.
  • 1 round of revisions included. Colour adjustments, cropping, brightness tweaks — handled. Complete reshoots because you changed your mind? It’s a different conversation.
  • Perpetual usage rights included. Organic social media, website, email marketing, PR, and in-store materials. Use the images as long as you need them, without renewal fees or expiration. Planning to run paid ads? Extended licensing for paid advertising available for €150.
  • 2-week turnaround. Standard delivery. Need it in 1 week? The rush option is €150 extra.

Who this is for

This works if you:

  • Have 1-3 core products that need professional photography
  • Understand that visual credibility matters, but haven’t been able to afford it yet
  • Are competing with brands that LOOK more established (even if they’re not)
  • Have never invested in professional photography because you were waiting for the perfect time for such an important investment
  • Want to position yourself as premium/credible without waiting until you’re “big enough”

This isn’t for you if:

  • You need 10+ products shot (custom project territory)
  • You want recipe development, video, or social media support (this package is photography only)
  • You’re looking for the absolute cheapest option (professionally priced)
  • You want to micromanage every single detail of a project and don’t trust those you hire
  • You’re not actually ready to invest €750 right now

How it works

  1. Enquire: fill out the form with your products, timeline, and brand details
  2. We confirm fit: I’ll let you know if this package is right (or if you need something different)
  3. Contract and invoice
  4. Quick planning call (20 min): align on styling, mood board, direction
  5. You ship the products (or I source them locally in Ireland)
  6. I shoot and edit (you don’t need to be present or check in)
  7. You receive high-res files ready to use
  8. You start positioning yourself as the go-to instead of waiting for “someday”

Also offering: Social Media Strategy Package for brands that need content planning and direction.

Frequently asked questions about this photography package

“Do I need to be based in Ireland?”

No. While my studio is in Ireland, I work with food, drink and wellness brands internationally. This works if you can ship your products to me in Ireland, or if your products are already available in Irish shops (I can purchase them locally). This doesn’t work if you can’t ship internationally (customs/cost issues), or if your products are highly perishable.

“Is this just cheap quality because it’s a lower price?”

No. The quality is the same as my €3,000+ projects: you get the same studio, expertise, and attention to detail. The difference is in the scope: you’re getting 12 images and there are some limitations in the number of products and sets. The images you DO get are professional-level.

“Won’t I need to redo all of this when I have more budget later?”

Only if your brand completely changes. If you’re selling the same product with better distribution in 2 years, these photos will still work. Professional content doesn’t expire just because your business grows.

“Why not just save for 3 more months and hire [expensive photographer]?”

Because you’re losing sales for those 3 months. And the €3,000 photographer is giving you more photos, not better photos. If you need volume, sure, spend more. If you need 3 products shot properly so you can start competing visually? This does that now. And when that sudden PR opportunity appears in your inbox, you have professional photos to send and don’t miss out.

“Is 12 images even enough?”

For 1-3 products? Absolutely. That’s a few different shots per product if you have 3 products. Think hero image, detail shot, styled context, different angle. That’s months of social content, your full website needs, stockist materials, and email headers. You’re not running out of content next week.

“Can I add more than 5 products?”

No. This package is designed for up to 3 products with the options to add 2 more. If you need 6+ products photographed, you’ll need a custom project rather than this starter package (contact me to discuss larger projects).

“What if I seriously don’t like them?”

One round of minor revisions is included. If there’s something I learned in all these years, it’s how to ask the right questions before I even pick up the camera. As long as you are open to collaborating and trust my expertise, there’s no reason why the final photos will be something you absolutely don’t like. I had clients so satisfied with the content that I saw the photos popping up on social media before even getting the approval message in my inbox.

“Can I use the photos with AI tools to create additional variations?”

No. The images are licensed for use as delivered and cannot be uploaded to AI tools (like Midjourney, DALL-E, or any generative AI platform) to create additional assets, variations, or derivative works. This protects both the integrity of the work and my creative rights as the photographer. If you need additional images beyond the 12 included, we can discuss adding more sets or a follow-up shoot. This is standard licensing practice across the photography industry.