Low Instagram reach and almost no non-follower reach is one of the most common frustrations for brands right now. Here’s what’s happening, why the unpredictability is structural, and what to do about it.
Tag Archives: instagram marketing
Instagram engagement is down: here’s what’s happening and what to do about it
Instagram engagement dropped 26% in 2025 and the decline is continuing into 2026. Here’s what the data actually shows, why the metrics you’ve been relying on no longer tell the full story, and what to do about it.
