Instagram engagement dropped 26% in 2025 and the decline is continuing into 2026. Here’s what the data actually shows, why the metrics you’ve been relying on no longer tell the full story, and what to do about it.
Chiara Gianelli – Food photographer & stylist, Recipe & content creator, Social media marketer
Instagram engagement dropped 26% in 2025 and the decline is continuing into 2026. Here’s what the data actually shows, why the metrics you’ve been relying on no longer tell the full story, and what to do about it.