CTR (click-through rate) is one of the most useful metrics in social media marketing and one of the most misunderstood. Here’s what it actually measures, why it varies across platforms, and why it tells you more about your audience than almost any other number.
Author Archives: amatterofnourishment
How to brief a food photographer: what to prepare before your shoot
A practical guide to writing a food photography brief — what to include, what brands always forget, and why getting this right before the shoot saves time, money, and a lot of frustration.
Does trending audio actually boost your Instagram reach? Here’s what the data and experience really say
Does trending audio still boost Instagram reach in 2026? The data is contradictory, the advice is everywhere, and the honest answer is more nuanced than most people admit.
How to know if your food brand is ready to outsource content creation
Outsourcing content creation can transform a food brand’s marketing — or waste everyone’s time. Here’s what actually determines which one it’ll be.
Social media marketing trends for 2026: what brands need to know now
Social media marketing trends for 2026 point towards clarity, consistency, and smarter strategies. This post explores what’s staying, what’s shifting, and what brands should leave behind to build trust and long-term growth.
Food trends for 2026: what’s staying, what’s shifting, and where we’re slowing down
Food trends for 2026 are less about extremes and more about intention. From tea beyond matcha and the rise of beans and fibre, to sourdough, sour flavours, and a push back against food rules, this post explores what’s staying, what’s shifting, and how we’ll really be cooking and eating in the year ahead.
Emulsions explained: the science behind sauces, dressings and mayonnaise
Emulsions, vital in cooking, occur when two immiscible liquids, like oil and water, blend into a uniform mixture. They require energy and emulsifiers to maintain stability. Common examples include mayonnaise and vinaigrettes. Understanding emulsions aids in controlling texture and flavor in recipes while recognizing ways to troubleshoot common issues.
Food chemistry 101: what acidity really does in your cooking
Acidity shapes taste, texture, and even colour in food. Discover the simple science behind how acidic ingredients transform your cooking every day, understand and use acidic ingredients with confidence, and see the science behind cooking in action.
The small business guide to understanding and reaching your perfect audience
Discover what a target audience is, why defining yours is crucial, and simple steps for small business owners to find and connect with their ideal customers.
Maximising your social media ROI: tips for food and wellness brands
Maximise your social media ROI with these practical tips for food and wellness brands. Learn how to balance professional content and authentic engagement, optimise posting strategies, and build lasting connections with your audience.
A MATTER OF NOURISHMENT 