How a shift from product-focused to emotionally-led storytelling on Instagram Stories drove a 66% increase in link clicks and a sold-out Christmas campaign for a small food brand. Organic social media strategy only, no paid ads.
Chiara Gianelli – Food photographer & stylist, Recipe & content creator, Social media marketer
How a shift from product-focused to emotionally-led storytelling on Instagram Stories drove a 66% increase in link clicks and a sold-out Christmas campaign for a small food brand. Organic social media strategy only, no paid ads.