Follower count tells you almost nothing about whether Instagram is actually working for your business. Here’s the metric that does — and nearly two years of real data from a wellness client that has never dropped below 25% CTR in a single month.
Tag Archives: social media strategy
What is click-through rate (CTR) — and why it matters more than most brands realise
CTR (click-through rate) is one of the most useful metrics in social media marketing and one of the most misunderstood. Here’s what it actually measures, why it varies across platforms, and why it tells you more about your audience than almost any other number.
Social media marketing trends for 2026: what brands need to know now
Social media marketing trends for 2026 point towards clarity, consistency, and smarter strategies. This post explores what’s staying, what’s shifting, and what brands should leave behind to build trust and long-term growth.
Maximising your social media ROI: tips for food and wellness brands
Maximise your social media ROI with these practical tips for food and wellness brands. Learn how to balance professional content and authentic engagement, optimise posting strategies, and build lasting connections with your audience.
How to set realistic social media goals for food and wellness brands
The guide emphasises the importance of setting realistic social media goals for food and wellness brands. It outlines that effective goals should focus on growth, conversions, and content performance, tailored to each business stage. Key metrics to monitor are suggested, along with actionable steps to enhance social media strategies without the overwhelm.
What is a social media strategy and why your food brand needs one
A clear social media strategy is key to growth for food brands. Learn what it is, why it matters, and how it can transform your content game.
A MATTER OF NOURISHMENT 