social media management – A MATTER OF NOURISHMENT

The Instagram metric that actually predicts enquiries — and what nearly two years of real data looks like

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Follower count tells you almost nothing about whether Instagram is actually working for your business. Here’s the metric that does — and nearly two years of real data from a wellness client that has never dropped below 25% CTR in a single month.

What is click-through rate (CTR) — and why it matters more than most brands realise

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CTR (click-through rate) is one of the most useful metrics in social media marketing and one of the most misunderstood. Here’s what it actually measures, why it varies across platforms, and why it tells you more about your audience than almost any other number.