Find out why recipes fail and how to fix them with simple food science tips. Learn the real reasons behind common cooking mistakes like sunken cakes and broken sauces, and how to troubleshoot with confidence.
Author Archives: amatterofnourishment
How my background in chemistry shapes my approach to food photography and styling
Discover how my background in chemistry enhances food photography and styling, creating images that don’t just look good but are scientifically engineered to captivate and perform. Learn how precision and creativity come together to elevate your brand’s visuals.
How to plan a brand photoshoot for your wellness business (without the overwhelm)
Planning a brand photoshoot for your wellness business? This guide covers everything from shot lists to outfits — so your visuals tell the story you want.
How to choose the right food photographer for your brand
Choosing a food photographer isn’t just about images — it’s about strategy, storytelling, and connecting with your audience. Here’s how to find the right fit.
How to write recipes that sell: a guide for food and wellness brands
A good recipe is more than ingredients. Learn how to write recipes that reflect your brand voice, engage your audience, and showcase your expertise.
The science behind irresistible food photos (and how brands can use it too)
What makes a food photo irresistible? Discover the science behind crave-worthy visuals and how food brands can use it to boost engagement and sales.
The essential brand photos every wellness business needs (and how to use them)
These essential brand photos will help your wellness business stand out and connect with clients. Learn what to capture — and how to use them with impact.
5 Proven ways to create visual content that grows your food brand
Want visuals that do more than look good? Discover 5 proven visual content strategies to grow your food brand and connect with your ideal audience.
How to choose the right social media manager for your brand
Not all social media managers are the same. Learn how to choose one who understands your brand voice, goals, and audience — especially in the food and wellness industry.
What’s the difference between food photography and food styling?
Food photography and food styling are two sides of the same delicious coin. Understand how they differ — and why your brand needs both.
A MATTER OF NOURISHMENT 