Most food photographers will give you images that look nice. What a chemistry MSc, years in research labs, and nearly a decade of brand work actually adds to that — and why it matters for your brand.
Tag Archives: recipe development
The science of food styling: how chemistry shapes what food looks like on camera
Food styling is usually talked about as a visual skill. It’s also applied chemistry. Here’s how six fundamental food science principles shape what food looks like on camera and why understanding them changes the way you work on set.
How to know if your food brand is ready to outsource content creation
Outsourcing content creation can transform a food brand’s marketing — or waste everyone’s time. Here’s what actually determines which one it’ll be.
Emulsions explained: the science behind sauces, dressings and mayonnaise
Emulsions, vital in cooking, occur when two immiscible liquids, like oil and water, blend into a uniform mixture. They require energy and emulsifiers to maintain stability. Common examples include mayonnaise and vinaigrettes. Understanding emulsions aids in controlling texture and flavor in recipes while recognizing ways to troubleshoot common issues.
Food chemistry 101: what acidity really does in your cooking
Acidity shapes taste, texture, and even colour in food. Discover the simple science behind how acidic ingredients transform your cooking every day, understand and use acidic ingredients with confidence, and see the science behind cooking in action.
Cooking at the molecular level: what actually happens when you boil, bake, or roast
What actually happens to food when you cook it? This guide explains the science behind baking, boiling, and roasting (from starch gelatinisation to protein denaturation) so you can troubleshoot recipes and style food with confidence.
Why some recipes fail: a chemist’s guide to fixing common kitchen mistakes
Why do recipes fail? A chemist and recipe developer explains the science behind the most common kitchen mistakes (sunken cakes, broken sauces, dense bread) and how to fix them.
How to write recipes that actually sell
A good recipe is more than ingredients. Learn how to write recipes that reflect your brand voice, engage your audience, and showcase your expertise.