The post outlines the intricate process of creating engaging content for food and wellness brands, emphasising the importance of planning, styling, and strategic storytelling. It covers aspects from studio photography to lifestyle shoots and videography for social media, highlighting how effective content ties back to a brand’s voice and audience connection to drive engagement.
Tag Archives: food photography
Low-budget, high-impact content ideas for food & wellness brands
Running a food or wellness brand involves managing multiple roles, often on a tight budget. Effective content can be created without significant expenses through strategies like repurposing existing material, leveraging user-generated content, and collaborating with micro-influencers. Professional help is essential at times to enhance consistency and efficiency in marketing efforts.
Cooking at the molecular level: what actually happens when you boil, bake, or roast
What actually happens to food when you cook it? This guide explains the science behind baking, boiling, and roasting (from starch gelatinisation to protein denaturation) so you can troubleshoot recipes and style food with confidence.
Why some recipes fail: a chemist’s guide to fixing common kitchen mistakes
Find out why recipes fail and how to fix them with simple food science tips. Learn the real reasons behind common cooking mistakes like sunken cakes and broken sauces, and how to troubleshoot with confidence.
How my background in chemistry shapes my approach to food photography and styling
Discover how my background in chemistry enhances food photography and styling, creating images that don’t just look good but are scientifically engineered to captivate and perform. Learn how precision and creativity come together to elevate your brand’s visuals.
How to choose the right food photographer for your brand
Choosing a food photographer isn’t just about images — it’s about strategy, storytelling, and connecting with your audience. Here’s how to find the right fit.
The science behind irresistible food photos (and how brands can use it too)
What makes a food photo irresistible? Discover the science behind crave-worthy visuals and how food brands can use it to boost engagement and sales.
5 Proven ways to create visual content that grows your food brand
Want visuals that do more than look good? Discover 5 proven visual content strategies to grow your food brand and connect with your ideal audience.
What’s the difference between food photography and food styling?
Food photography and food styling are two sides of the same delicious coin. Understand how they differ — and why your brand needs both.
Colour psychology in food branding: how to use colour to stand out on social media
Colour shapes how customers feel about your brand. Learn how to use colour psychology to make your food content pop on social media and beyond.
A MATTER OF NOURISHMENT 