Social media marketing trends for 2026 point towards clarity, consistency, and smarter strategies. This post explores what’s staying, what’s shifting, and what brands should leave behind to build trust and long-term growth.
Author Archives: amatterofnourishment
Food trends for 2026: what’s staying, what’s shifting, and where we’re slowing down
Food trends for 2026 are less about extremes and more about intention. From tea beyond matcha and the rise of beans and fibre, to sourdough, sour flavours, and a push back against food rules, this post explores what’s staying, what’s shifting, and how we’ll really be cooking and eating in the year ahead.
Emulsions explained: the science behind sauces, dressings and mayonnaise
Emulsions, vital in cooking, occur when two immiscible liquids, like oil and water, blend into a uniform mixture. They require energy and emulsifiers to maintain stability. Common examples include mayonnaise and vinaigrettes. Understanding emulsions aids in controlling texture and flavor in recipes while recognizing ways to troubleshoot common issues.
Food chemistry 101: what acidity really does in your cooking
Acidity shapes taste, texture, and even colour in food. Discover the simple science behind how acidic ingredients transform your cooking every day, understand and use acidic ingredients with confidence, and see the science behind cooking in action.
Behind the scenes: how I create content for food and wellness brands
The post outlines the intricate process of creating engaging content for food and wellness brands, emphasising the importance of planning, styling, and strategic storytelling. It covers aspects from studio photography to lifestyle shoots and videography for social media, highlighting how effective content ties back to a brand’s voice and audience connection to drive engagement.
The small business guide to understanding and reaching your perfect audience
Discover what a target audience is, why defining yours is crucial, and simple steps for small business owners to find and connect with their ideal customers.
Maximising your social media ROI: tips for food and wellness brands
Maximise your social media ROI with these practical tips for food and wellness brands. Learn how to balance professional content and authentic engagement, optimise posting strategies, and build lasting connections with your audience.
How to plan a month of content for your food or wellness brand (without burning out)
Struggling to stay consistent on social media? Learn how to plan a full month of strategic content for your food or wellness brand — without burning out. Realistic tips, examples, and a simple process that works.
Low-budget, high-impact content ideas for food & wellness brands
Running a food or wellness brand involves managing multiple roles, often on a tight budget. Effective content can be created without significant expenses through strategies like repurposing existing material, leveraging user-generated content, and collaborating with micro-influencers. Professional help is essential at times to enhance consistency and efficiency in marketing efforts.
How to set realistic social media goals for food and wellness brands
The guide emphasises the importance of setting realistic social media goals for food and wellness brands. It outlines that effective goals should focus on growth, conversions, and content performance, tailored to each business stage. Key metrics to monitor are suggested, along with actionable steps to enhance social media strategies without the overwhelm.